Client: Breffo Limited, Manufacturers of Spiderpodium and Spiderpodium Tablet.
Services Employed:
Web Fulfillment
The Client ;
Breffo launched their first range of innovative products onto the retail stage in 2010 with the Spiderpodium – a unique gadget grip and docking station for smartphones, cameras and other handheld gadgetry. Since the launch, Spiderpodium has won a number of design awards and is one of our favourite products to work with. In early 2011, a new addition to the Spiderpodium range was born – Spiderpodium Tablet, which catered for the tablet market.
The objective ;
To begin with, Sterling daisy partnered with Breffo to offer web fulfillment services on all business to consumer orders via the Breffo website. Given that the product was new onto the market, demand could explode very quickly and we had to offer a solution that could cope with consumer reaction to the product launch.
What we did ;
We offered a solution to Breffo as flexible as a Spiderpodium itself, offering MD, Breffni Mathews multiple options with which to satisfy customer orders.
Sterling Daisy adopted the guise of Breffo dispatch support, informing customers when their order had been dispatched and when to expect it. We eased the headache of having to manage the launch and development of a new product, whilst at the same time looking after customer orders and fulfilling demand.
The popularity of the Spiderpodium grew and with it did the number of orders leaving the Sterling Daisy warehouse, growing from tens, to hundreds and now to thousands in a matter of months.
With the launch of the Spiderpodium Tablet, Sterling Daisy consulted with Breffo, recommending attendance at the Gadget Show Live consumer in Birmingham coming up in May 2011. With our show experience, we are currently handling the process of booking and designing the best stand location for the product. Ideally placed next to the App store in the exhibition, we will have clear POS and well-trained staff on hand to promote the product and build the Breffo brand.
The result;
We now run a well-oiled machine for storing, picking and packing four different product types in the Breffo range to successfully fulfill growing demand for a fantastic product.
Having worked with Breffo since they launched Spiderpodium, we take a great deal of personal satisfaction in seeing it succeed and we’re proud to be involved.