“Managing the Hidden Costs and Optimising your Expenditure”
Budgeting for Costs: Producing a realistic and accurate tradeshow budget is a crucial first step towards managing your Company’s successful introduction to Trade Show retailing or exhibiting. Clearly it is imperative to include all of the costs associated with exhibiting in your financial plan, yet many first time exhibitors fail to take this crucial step.
Producing and achieving a budget, calculating ROI or accurately predicting yield is challenging without experience of the complexities of Trade Show Exhibiting. It is easy to become focused on “Big Ticket” items, such as display space and stand production; however less obvious, but no less essential, elements (and their associated costs) can be overlooked or under budgeted. We can produce and manage your budget and utilise our contacts and experience to ensure that you receive best value, best pitch location, and therefore best returns.
Budgeting for Time: Sourcing and bringing together all of the elements required to exhibit successfully is incredibly time consuming. Negotiating with endless suppliers, choosing designs and specs’, selecting appropriate insurances, facilitating stock storage and control mechanisms, providing stand transportation and erection, selecting and training staff, maintaining oversight of QC, H&S and personnel issues…the list is endless. All whilst fulfilling the day-to-day tasks or running your business. These many elements then have to be brought together on site, on time and on budget – no small feat.
Alternatively; you could provide us with a brief, a budget, and a sense of your company’s ethos and aims and let us take responsibility for risk mitigation, delivery and fulfillment. We’ll keep you updated through regular contact, we’ll listen – then deliver – and provide a full post show de-brief.
Stands and Displays: Your display and its location can make or break your show. Having a huge volume of potential customers isn’t enough if you don’t capture their attention. Presenting your products or services in an attention grabbing and innovative manner maximizes your display’s potential. If you want to purchase a display for repeated use then our contracts with specialist Trade Show graffic designers, and Show Stand producers, enable us to provide you with the best possible display at better than market price. Of course purchasing a display is not the only option. Considering that in addition to the initial capital outlay of purchasing your display there are the ongoing expenses of storage and maintenance. We can provide you with a leased stand, displaying your Company’s graffics, on a one off, contract or pay as you go basis. All show pitches are not the same and not all high cost pitches are worth their premium. Our contacts and experience can help guide you in selecting a location, negotiating its price and ensuring that it meets your aims.
Freight and Storage: Shipping displays, stock, promotional literature, giveaway items and all the other show accoutrements to the tradeshow location is expensive, time consuming and not without risk. Having the most fantastic location, display and staff won’t amount to much if your stock and stand is broken or missing. Our associated storage and shipping courier Company will ensure that everything that you need is collected by our own staff and vehicles, from anywhere in Europe, and transported under the protection of full Goods in Transit insurance to be delivered directly to pitch on time and intact. If you need hourly, daily, or weekly re-stocking, or nightly safe storage, we will ensure that stock is stored and supplied safely and efficiently.
Show Services: Electricity, floor coverings, lighting, WiFi, credit card charging etc. are all re-charged by the exhibition venue and costs go up by at least 25% for these services after the initial deadline passes. The closer you get to the actual show the more you could be charged and if you forget to pre-book a required service or utility it may not be available at all. We will provide and manage all utilities, including card charging, invoicing, after show sales and customer services, on an inclusive basis.
Staff: They are potentially your greatest asset at show; but accommodating, transporting, and feeding – not to mention paying – staff during a show is extremely expensive. We have a network of trade show staff who are either dedicated, or widely experienced, Trade Show professionals. They have all worked extensively with us in the past, so we know their strengths. Whether you require polite and unobtrusive data gathering, subtle but effective promotion, or volume sales; we have engaging and motivated professionals ready to help. They’re adept at grasping the principles of any product or business promptly, they can be trained and supervised by us, or by you, and as we try to assign staff who live in the vicinity of show the venue we can vastly reduce those profit challenging accommodation costs.