In the early days, attending trade shows and consumer events, we made mistakes. Most companies will make the same mistakes when booking their first events but we’re here to help you avoid disaster with our full show management package which looks after all aspects of your event stand or pitch to make sure you maximise your presence;
Budgeting for Costs: Producing a realistic and accurate tradeshow budget is a crucial first step towards managing your Company’s successful introduction to Trade Show retailing or exhibiting. Clearly it is imperative to include all of the hidden costs of exhibiting in your financial plan – yet many first time exhibitors fail to take this crucial step.
Producing and achieving a budget, calculating ROI or accurately predicting yield is challenging, even without experience of the complexities of Trade Show Exhibiting. It is easy to become focused on “Big Ticket” items – such as display space and stand production – however less obvious, but no less essential, elements (and their associated costs) can be overlooked or under budgeted. We can produce and manage a budget for you, utilizing our contacts and experience to ensure that you receive best value, best pitch location, and therefore best returns.
Budgeting for Time: Sourcing and bringing together all of the elements required to exhibit successfully is incredibly time consuming. Negotiating with endless suppliers, choosing designs and specs’, selecting appropriate insurances, facilitating stock storage and control mechanisms, providing stand transportation and erection, selecting and training staff, maintaining oversight of QC, H&S and personnel issues…the list is endless. All whilst fulfilling the day-to-day tasks of running your business. All this elements have to then be brought together on site, on time, and on budget – no small feat.
Alternatively; you could provide us with a brief, a budget, and a sense of your company’s ethos and aims and let us take responsibility for everything. We’ll keep you updated through regular contact, we’ll listen – then deliver – and provide a full post show de-brief.
Stand and Displays: Your display and its location can make or break your show. Having a huge volume of potential customers isn’t enough if you don’t captivate them. Presenting your products or services in an attention grabbing and innovative manner maximizes your display’s potential. If you want to purchase a display for repeated use then our contracts with specialist Trade Show graffic designers, and Show Stand producers, enable us to provide you with the best possible display at better than market price. However, in addition to the initial capital outlay of purchasing your display there are the ongoing expenses of storage and maintenance to consider. As an alternative we can provide you with a leased stand, displaying your graphics of your design or choosing; on a one off, contract, or pay as you go basis.
All show pitches are not the same and not all high cost pitches are worth their premium. Our contacts and experience can help guide you in selecting a location, negotiating its price and ensuring that it meets your aims.
Freight and Storage: Shipping of displays, stock, promotional literature, giveaway items and all the other show accoutrements to exhibition venues is expensive, time consuming and not without risk. Having the most fantastic location, display and staff won’t amount to anything if your stock or stand is broken or missing. Our associated courier company will ensure that everything that you need is collected by our own staff and vehicles, from anywhere in Europe, and transported under the protection of full Goods in Transit insurance – to be delivered directly to your pitch on time and intact. If you need hourly, daily, or weekly re-stocking, or nightly safe storage, we will ensure that stock is stored and re-supplied effectively and efficiently.
Show Extras: Electricity, floor coverings, lighting, WiFi, credit card charging etc. are all re-charged by the exhibition venue and costs can go up by 25% after the initial early booking deadline passes. The closer you get to the actual show the more you could be charged and if you forget to pre-book a required service or utility it may not be available at all. We will provide and manage all utilities, including card charging, invoicing and after show sales and customer services, if required.
Staff: They are potentially your greatest asset at show; but accommodating, transporting, and feeding – not to mention paying – staff during a show is extremely expensive. We have a network of trade show staff who are either dedicated, or widely experienced, Trade Show professionals. They have all worked extensively with us in the past, so we know their strengths. Whether you require polite and unobtrusive data gathering, subtle but effective promotion, or volume sales we have engaging and motivated professionals ready to help. They’re adept at grasping the principles of any product or business promptly, they can be trained and supervised by us, or by you and as we try to assign staff who live in the vicinity of show the venue we can often eradicate accommodation costs.